JON BON JOVI Launches JBJ Clothing Line
September 11, 2006, 18 years ago
MTV reports that Kenneth Cole and JON BON JOVI have teamed up for a menswear line. "It's a line of clothes called Jon Bon Jovi, or JBJ," said Cole. "It's cool rock and roll jackets, but urbanized. It's about who Jon is, and it's not just about his style onstage, but who he is offstage. We've taken a lot of archival clothes that he's worn over the years, and we've made them modern." The line will be available on Bon Jovi's website and in Kenneth Cole stores beginning October 1st. All proceeds will go to homeless organization Help USA.
