Report: Guitar Hero A Bigger Money-Maker For AEROSMITH Than Any Album
September 16, 2008, 16 years ago
MTV Multiplayer is reporting:
Just as Rock Band 2 launches, we’re reminded of the Guitar Hero juggernaut. Activision CEO Bobby Kotick said at the company’s analyst day today that Guitar Hero: AEROSMITH has generated more money for the band than any of their albums.
“[Their] version of ‘Guitar Hero’ generated far more in revenues than any Aerosmith album ever has,” said Kotick. “Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in ‘Guitar Hero.’”An Aerosmith rep was not able to confirm Kotick’s statement by press time.
