According to Automobilemag.com, it is Super Bowl ad preview week, and Hyundai is trickling out information about its 2.5 minutes of advertisements to air on Sunday night. While the automaker has already released three of its five advertisements and synopses of the other two, it’s also hinting at what could be a serious cameo appearance by legendary rock group AC/DC.
In all, Hyundai says it’s purchased 2.5 minutes of advertising time on Sunday night. That time includes two 30-second in-game spots during the first and second quarters, a 30-second spot during the pre-game show, and a flagship advertisement–a 60-second spot that airs just before kickoff. It’s estimated that 30 seconds of advertising will cost up to $3.8 million, so Hyundai’s total haul cost the automaker somewhere in the neighborhood of $9.5 million in airtime fees alone.
Check out the first three ads below: