World-renowned producer, songwriter and multiplatinum recording artist, Ashba, introduces his unique version of EDM to the world with his debut single.

As one of the rock industry’s most technically brilliant guitarists, Ashba is the first artist to combine multiple genres with EDM into one unique, explosive sound. Ashba, signed to Edgeout Records/Universal Music Group/UMe, will drop his debut single, “Hypnotic”, on August 14. Mixed and mastered by three-time Grammy nominee Luca Pretolesi of Studio DMI (Steve Aoki, Diplo, Lil Jon), this track is sure to impact crowds around the world.

Pre-save “Hypnotic” feat. Cali Tucker here.

On Thursday, August 13, at 9 PM, PDT (midnight, EDT August 14), join Ashba for the “Hypnotic” Watch Party here. On Friday, August 14, stream or download “Hypnotic” feat. Cali Tucker here.

“My debut single ‘Hypnotic’ is a high intense EDM track with big rock guitars. When I perform live along with my DJ, the futuristic AI visuals will take the crowd on a journey to the unknown. I will be featuring a different singer on each track; this music will have no boundaries,” says Ashba.

Ashba will host a special Watch Party on Thursday, August 13 at 9 PM, PDT (midnight, EDT August 14). Immediately following the video premiere of “Hypnotic,” Ashba will be joined by celebrity friends and a celebrity moderated Q&A.

Watch the “Hypnotic” video preview BELOW:

“Ashba’s unique version of EDM, immediately caught my attention. And now, the industry is calling 'Hypnotic' the new sound coming out of Vegas,” says Tony Guanci, Edgeout founder and label head.

Written and produced by legendary guitarist Dj Ashba, aka Ashba, “Hypnotic” opens with his signature guitar sound accompanied by the sultry vocals of Cali Tucker who teases the listener with “time to steal the show.” With A Ashba’s unwavering experimental vision and Pretolesi’s skillful mixing touch, “Hypnotic” exalts life on the dance floor as a space where the cares of the day are cast aside for a night that “makes you lose control” while enjoying a live experience like no other.

Produced by Ashba and following the recent filming guidelines, the video for “Hypnotic” was filmed at one of Sin City’s most exclusive mansions and embodies the ultimate Las Vegas fantasy. Beautiful provocateurs, outrageous “colorscapes” and mind-blowing music inspire guests at this private affair to shed all inhibitions and celebrate life as if “tomorrow may never come.” Just as the night is about to climax, the intimate over-the-top rave gives way to a surprise twist, injecting his playfulness and humor.

Ashba has brought together a formidable team for his project that includes Gavin Maloof, founding partner Vegas Golden Knights/Vice-Chairman, Maloof Companies; and Tony Guanci, Edgeout founder and label head.