Facebook Format Update In January 2015 To Make It Harder For Bands To Reach Fans
November 21, 2014, 9 years ago
The Guardian has posted an overview of upcoming changes being made to Facebook that work against bands and artists currently using the social media service as a promotional platform. An excerpt from the article is available below:
Facebook’s latest tweak to its news feed algorithm will squeeze out posts that it sees as “overly promotional” from pages on the social network.
Due to take effect in January 2015, the change means that even if people have liked a page for a brand or celebrity, they will be less likely to see posts from that page encouraging them to buy products, install apps or enter competitions.
“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and pages they care about, and less promotional content,” explained Facebook in a blog post.“What we discovered is that a lot of the content people see as too promotional is posts from pages they like, rather than ads.”
Ads were sure to raise their head at some point in the discussion of this particular change. One clear impact of Facebook’s upcoming change will be to nudge page owners towards paying to advertise on the social network, especially for promotional posts.
“Beginning in January 2015, people will see less of this type of content in their news feeds. As we’ve said before, News Feed is already a competitive place – as more people and pages are posting content, competition to appear in news feed has increased,” claimed Facebook.“All of this means that pages that post promotional creative should expect their organic distribution to fall significantly over time.”
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