GUNS N' ROSES, SIXX:A.M. Guitarist DJ ASHBA - "I Chose That Path Less Traveled"
May 7, 2015, 9 years ago
Guns N' Roses and Sixx:A.M. guitarist Dj Ashba was recently interviewed by John Rampton of Inc.com about being a celebrity entrepreneur and achieving success beyond music; an excerpt follows.
What have you been able to translate from your music business to your other businesses?
"One thing I've been able to transfer is knowledge, making a lot of mistakes but learning from them and apply that knowledge to new business ventures. At a young age, I was taught that learning how the music business works is every bit as important as learning your instrument. After all, they call a business for a reason. Always have a back-up plan, that's the smartest advice I can give you. Unfortunately, the reality is that very few bands will ever achieve success in this industry; even fewer will establish longevity. Knowing this is why it is very important to understand the business. Save your money and invest wisely."What is the story behind your media business and what can others learn from that?
In 2003, I started a media company out of a one car garage, called ASHBA Media (ashbamedia.com), beating out 106 agencies to become Virgin megastore's agency of record. We were in charge of branding and marketing all Virgin megastores worldwide for 5 years until the economy started crashing and they began shutting their doors. In 2008 we moved our focus to the clothing industry and began building a line called ASHBA (ashbaclothing.com) To date, ASHBA has become a global brand. In 2012, I decided to moved the businesses in a warehouse facility in Las Vegas, Nevada where I both businesses under the umbrella of ASHBA Enterprises, Inc."
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