Paul Stanley, co-founder and singer/songwriter of Rock And Roll Hall Of Fame band, KISS, will launch his own lifestyle and fashion brand, Paul Stanley: Royals & Rebels. In a new interview with Sportswear International’s Melanie Gropler, he talks about his attitude towards fashion and style and his aim to also design womenswear at some point. An excerpt follows:

Q: You designed the band’s costumes. Why did you decide to start a commercial fashion collection?

A: “I have always been excited by finding new ways to express myself creatively, and my successes point to a general affirmation of those outlets. My individual Look, whether more formal or casual, has always been based on a combination of elements rather than mirroring fashion. Fashion makes creating a style possible using various pieces, looks and eras, but on it’s own, fashion is better served on a printed page as art rather than something that looks organic to the individual who might wear it. My hope is to take some of the work out for the consumer by creating pieces that are compatible.”

Q: Do you see yourself as a part of your design?

A: “I have no desire to endorse anything that isn’t conceptually mine. The idea is to develop my point of view in a broad range of areas starting with men’s apparel.”

Q: What will be the look and the feel of the collection? What’s the heart of it?

A: “Style over fashion. Fashion is momentary. Style is timeless.”

Read the full interview at this location.

From Stanley’s signature designs of musical instruments to his fine art paintings, both of which have generated millions in sales, the brand Paul Stanley: Royals & Rebels is synonymous with fashion forward, cutting-edge style and an independent spirit.

Epic Rights has been charged with building the Paul Stanley: Royals & Rebels brand into a new licensing program, including men’s fashion apparel and accessories, footwear, food, spirits, home decor, cookware and more. Epic Rights anticipates debuting the Paul Stanley: Royals & Rebels brand at retail in fall 2016.

“Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry. His creativity, marketing savvy and personal style truly sets him apart,” said Furano.

“Over the years, Dell and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings,” said Stanley. “I am excited to watch Dell and Epic Rights’ great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come.”

Stanley, one of rock’s most acknowledged and respected front men as lead singer and guitarist for KISS, is a driving force and unwavering voice for the Rock And Roll Hall Of Fame-inducted band. Ensconced in the media as both an unequivocally sophisticated fashion trendsetter and creative visionary, Stanley has designed KISS costumes, album covers and stages in addition to its iconic KISS logo, instantly recognizable around the world for the past 40 years!

As an author, Stanley’s autobiography Face The Music, soared to #2 on the New York Times Best Seller List. His concept for Rock & Brews, an energized dining and entertainment venue continues to expand with new locations being launched around the country.

Recently, both Stanley and Gene Simmons were recipients of the ASCAP Founders Award, a prestigious honor given to songwriters and composers who have made pioneering contributions to music by inspiring and influencing their fellow music creators. Each recipient is a musical innovator who possesses a unique style of creative genius, which will enrich generations to come.

Additionally, Stanley was honoured at the Open Hearts Foundation Gala for his direct involvement in both raising funds to pay for needed surgeries for children afflicted with various birth defects and giving support to the parents of those children.