KISS - Gene Simmons Crafting New Beer
September 7, 2012, 7 years ago
According to Latimes.com, Gene Simmons is bringing his growing beer empire to downtown Los Angeles, at least for a week. The KISS leader, with celebrity chef Wolfgang Puck and restaurant impresario Michael Zislis, will stage a seven-day Octoberfest celebration at downtown's L.A. Live.
Full details about what beer will be available hasn't been made public yet, but Simmons is no stranger to craft beer. He's a partner in the budding Rock & Brews chain, which has its flagship location in El Segundo.
In an interview about his beer ambitions with Pop & Hiss, Simmons dodged a question about L.A.'s fast-rising craft beer scene and instead said he simply favors customer choice.
American beer drinkers also can't sample the Kiss-branded Destroyer lager, which is brewed in Sweden and has limited availability outside the country.
Read more at Latimes.com.