KISS - Gene Simmons Crafting New Beer

September 7, 2012, 7 years ago

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According to, Gene Simmons is bringing his growing beer empire to downtown Los Angeles, at least for a week. The KISS leader, with celebrity chef Wolfgang Puck and restaurant impresario Michael Zislis, will stage a seven-day Octoberfest celebration at downtown's L.A. Live.

Full details about what beer will be available hasn't been made public yet, but Simmons is no stranger to craft beer. He's a partner in the budding Rock & Brews chain, which has its flagship location in El Segundo.

In an interview about his beer ambitions with Pop & Hiss, Simmons dodged a question about L.A.'s fast-rising craft beer scene and instead said he simply favors customer choice.

American beer drinkers also can't sample the Kiss-branded Destroyer lager, which is brewed in Sweden and has limited availability outside the country.


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