In a new interview with Melinda Newman from Forbes, Kiss’ Paul Stanley and Gene Simmons talk about how they have maintained the band for 40 years with licensing different products and continuing to perform shows in front of thousands of people.

Simmons tells up and coming bands to trademark everything possible. He says “Figure it out in the beginning, you can’t come back years later and say, ‘In retrospect…’.”

Simmons and Stanley also discuss their dedicated fans, the KISS Army. Simmons states, “They will not give us an inch. They demand the best and that’s what you want. You want someone who loves you so much that they’ll tell you your breath stinks. They take the time to say, ‘I don’t like that song on the set list. That thing you did on the last show’.”

“I think it’s great to have an audience that’s not full of blind adulation,” Stanley says. “They love us when they love us and they also tell us when they don’t like what we’re doing, but we’ll take the lumps.”

Read the rest of the story at Forbes.com.

KISS‬ members Gene Simmons, Paul Stanley, Tommy Thayer and Eric Singer are scheduled to sign autographs at the Entertainment Earth Booth #2343 during San Diego Comic Con International on July 9th from 5:30pm to 6:30pm.

All signings at the booth are free, but require a ticket. Check out the Entertainment Earth booth for details on how to obtain a randomly distributed ticket as well as all the KISS product convention exclusives, among which is the new KISS Classic Tin Tote Gift Set.

Pre-Order all KISS exclusives online at EntertainmentEarth.com here. Go to this location for San Diego Comic Con ticket information.

According to AWN.com, KISS will receive the prestigious 2015 Special Commissioner’s Award from Japan’s International Short Shorts Asian Film Festival, one of Asia’s largest and most popular international short film festivals. KISS is receiving the award for their “Samurai Son” video from last year, a collaboration with Japanese pop sensations Momoiro Clover Z (MCZ). The award will be presented to Gene Simmons and Paul Stanley on July 2nd at the Nokia Theatre.

This  East Meets West cross-promotional campaign is the direct result of KISS’ decades-long affection for Japan and the Japanese culture, along with an unprecedented recent collaboration between KISS and MCZ. In early 2015, MCZ’s release of the Paul Stanley written song "Yume no Ukiyo Ni Saitemina” (“Samurai Son”) along with MCZ’s cover of the KISS classic “Rock N’ Roll All Night,” were both included on MCZ’s # 1 EP in Japan. This # 1 EP concurrently marked KISS’ first # 1 record in the band’s 40-year history. The # 1 EP was listed on Japan’s Oricon Chart and Japan’s Amazon Pop Chart.

Click here for complete details on the award presentation.