LITTLE CAESAR’s Ron Young Talks About Geffen Records Wanting A Deal With Little Caesars Pizza In New Rock Star Branding Podcast Episode
March 19, 2014, 10 years ago
Ron Young of LITTLE CAESAR fame has joined the Rock Star Branding podcast as season three's new co-host, alongside Michael Brandvold and Brian Thompson. In episode #77, Young talks about how Geffen Records wanted to deal with Little Caesar’s pizza and their brilliant marketing idea for the band.
Rock Star Branding states: "For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, 'Chain of Fools' and 'In Your Arms'. Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R; by John Kalodner, and with Bob Rock producing their debut album."
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