Ron Young of LITTLE CAESAR fame has joined the Rock Star Branding podcast as season three's new co-host, alongside Michael Brandvold and Brian Thompson. In episode #77, Young talks about how Geffen Records wanted to deal with Little Caesar’s pizza and their brilliant marketing idea for the band.
Rock Star Branding states: "For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, 'Chain of Fools' and 'In Your Arms'. Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album."
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