Los Angeles-based Metal Blade Records, who recently celebrated their 30th anniversary in 2012, have partnered with the Trenton Titans declare them as metal's official hockey team. The two brands will be launching various cross-promotions over the next few months, primarily through both company's array of social networks. The Trenton Titans play in the ECHL the premier "AA" hockey league and are the proud affiliate to the Philadelphia Flyers in the NHL and the Adirondack Phantoms in the AHL.
The Trenton Titans host a weekly Google+ and YouTube live video feed. On the show, Titans GM Rich Lisk discusses the latest games, player moves, promotions, a top 10 related to current events in Titans Nation and a question and answer segment. Previous broadcasts are available on the Trenton Titans YouTube channel. The Trenton Titans are about halfway through their regular season as part of the ECHL's Eastern Atlantic divison. Fans can follow the team here
Metal Blade Records CEO Brian Slagel teamed up at the beginning of 2011 with NHL.com's Shawn Roarke for a new radio show called Metal Misconduct. This show features interviews with musicians and athletes, merging the worlds of sports and metal music. Past guests have included Drew Stafford (Buffallo Sabres), Josh Barnett (MMA), Kyle Turley (Kansas City Chiefs, New Orleans Saints), and more.