METALLICA Team Up With Italian Luxury Tailor Brioni
June 29, 2016, 8 years ago
Metallica have teamed up with Italian luxury menswear house Brioni and their new creative director Justin O’Shea.
Says the band: “We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea. The black and white Queen ‘Bohemian Rhapsody’ inspired photos were shot last month in San Francisco by photographer Zackery Michael. We’re sporting Bespoke Brioni suits and tuxedos as well as sunglasses from their new eyewear collection.”
According to BOF, the campaign will be distributed on social media channels and is set appear on billboards and kiosks in Paris and in The New York Times, reflecting a more focused initial print advertising buy. Wider print distribution and billboards in New York, Los Angeles and Moscow will follow in the autumn.
Check out more photos here.
