MÖTLEY CRÜE Manager ALLEN KOVAC Talks Comeback Tour - "There's A Demand That We Could See From Data And Streaming"

January 1, 2020, 4 years ago

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MÖTLEY CRÜE Manager ALLEN KOVAC Talks Comeback Tour - "There's A Demand That We Could See From Data And Streaming"

In a new interview with Forbes, Mötley Crüe manager Allen Kovac - the CEO for Better Noise Music - commented on the band's decision to scrap their "cessation of touring" contract and launch a comeback tour. Following is an excerpt from the story.

“There’s a demand that we could see from data and streaming, where the audience changed and the streaming went up 600% when the film (The Dirt) has stayed up 300%, and will stay there because their followers tripled,” Kovac says. “And that's what you're aiming for. You're aiming for followers. Not quick playlisting or radio airplay.”

Those numbers aren’t too shabby for an indie-label band. Yet Kovac also attributes Mötley Crüe’s enduring success to the band members’ steadfast commitment to being themselves.

“Each guy agreed they wouldn't change anything. People could see behind the curtain of a band dynamic,” he says of the making of The Dirt. “The courage to sit there and show all the things that didn't go right, not just the things that went right—that's the difference between a major label band and an independent band. An independent band is about self-contained music and honesty. A manufactured artist is not self-contained. A manufactured artist isn't being honest. And audiences know those differentiations, especially over time.”

Check out the complete story here.

The Stadium Tour featuring Def Leppard and Mötley Crüe, with Poison and Joan Jett & The Blackhearts, will be the biggest rock tour of 2020.

"Extra” music correspondent Adam Weissler caught up with Mötley Crüe earlier this month at the press conference announcing the tour, and the band members dished on how they’re prepping for the trek. Watch the video below:

With over 700, 000 tickets sold and gross box office receipts of over $90 million in the first weekend of sales, the bands responded to the unprecedented fan demand by announcing seven new shows will be added in all new cities: San Antonio, Kansas City, St. Louis, Minneapolis, Nashville, Cincinnati and Cleveland. Tickets go on sale starting Friday, January 10.

“The word on the street was that fans were overly excited about this stadium tour even before it was announced... well it’s out there now & it keeps getting bigger & bigger.. this is going to be a MONSTER of a tour!” - Def Leppard's Joe Elliott

“There are not enough words to thank the three generations of fans for making this such an exciting, record breaking, historical tour with the fastest sell outs in history at these stadiums. Since we first discussed this tour I have been putting out great vibes for this tour to happen with Def Leppard, Mötley Crüe & Joan Jett.  I am excited & if I wasn’t on this tour, I would be buying a ticket. This tour is going to have mind blowing energy & all big hits. It truly takes a village & I have to say a big happy holidays & thank you to all of our fans, friends in the media & Live Nation for keeping the rockin’ world going round as I love Leppard, Crüe, Joan & all our awesome fans. I can’t wait to hit the road this summer with Poison.” - Bret Michaels

New dates:

June
21 - San Antonio, TX - Alamodome
23 - Kansas City, MO - Kauffman Stadium
25 - St. Louis, MO - Busch Stadium
27 - Minneapolis, MN - U.S. Bank Stadium
29 - Nashville, TN - Nissan Stadium

July
2 - Cincinnati, OH - Great American Ballpark
3 - Cleveland, OH - FirstEnergy Stadium


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