MSO (Mitch Schneider Organization) - the music, culture and lifestyle publicity company that has offices in Los Angeles and Nashville - will launch its Social Media Division this October, with services to be provided by San Francisco-based social media expert Michael Brandvold. In addition to MSO's current and future publicity clients who may elect to hire the Social Media Division as an additional service, the company will welcome artists and projects specificallyfor social media who are not publicity clients of the firm.
 
"This year marks the 20th anniversary of MSO - we just want to keep evolving," says Mitch Schneider, President of MSO. "We became aware of Michael Brandvold via some mutual clients and we admire the social digital strategies for his clients. We're all excited about this union and how it will strengthen the profiles of our artists, events and brands."
 
"I am excited to be providing the social media services to the Mitch Schneider Organization," says Michael Brandvold. "MSO's history stands on its own."
 
The social media services provided will include, but aren't limited to: creating a digital strategy that encompasses social media networks; coordinating with and supporting PR, radio, merchandise/e-commerce, record label and tour promotion efforts;the creation of content strategies and management of social networks; and developing a plan to engage with existing fans and acquiring new fans."

Michael Brandvold is a music marketing consultant with nearly 30 years experience, having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online and social marketing.  Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael is currently working with Accept, Dream Theater, Greg Kihn, Narada Michael Walden and VSquared.