Since the spring of 2015, Nightwish’s lead singer Floor Jansen has lent her face to Kalevala Koru jewelry. Now the collaboration is being taken one step further with the launch of the jewelry collection Evolution Series by Nightwish, created together with the band. 

“In spring, Floor Jansen became the wonderful face of our jewelry and now the cooperation is expanding into the Nightwish collection. At Kalevala Koru, we are really happy about this connection. It gives us international visibility with the world’s best known Finnish band,” says CEO Riitta Huuhtanen from Kalevala Jewelry.

The new jewelry collection accompanies the theme of the rich diversity of life – as on Nightwish’s album Endless Forms Most Beautiful. It is something that the band’s founder, musician Tuomas Holopainen, emphasizes in the collaboration.

“From the start, it was important for the band that when we start to create a jewelry collection it should in some way reflect the theme of our new album. The message on the album is associated with the endless variety of all living things on our planet: we are one, made out of the same DNA, of the same matter. It’s an extremely beautiful and humbling fact, which we wish to bring out in the album. The same theme is also present in the new jewelry collection.”

Holopainen adds: “Tracing the family tree of life itself, truly understanding what evolution is about, is a profoundly beautiful, comforting and humbling experience. Every animal, plant and even every extinct ammonite – we share a common ancestry. Evolution Series by Nightwish is a collection celebrating the union of all living creatures, the greatest show on Earth. Our existence is the ultimate privilege, the greatest gift; let us protect it, forever marvel at it, always respect life and cherish every moment.”

Check out a video preview of the signature collection below:

 

The Evolution Series by Nightwish collection includes two different silver pendants and a bracelet. The larger pendant has been inspired by the form of the fossil of the ancient marine animal, the ammonite. The smaller pendant echoes the spiral form of DNA.

Launched to shops in mid-October, pre-sale of the jewelry collection started in the official Nightwish shop here on August 18th, and in Kalevala Jewelry´s online store on September 1. The jewelry collection will also be sold on the Nightwish European tour.

For additional information contact:

Kalevala Koru Oy/Petra Nikkinen
Tel: +358 (0)40 521 7772
petra.nikkinen@kalevalakoru.fi

Kalevala Koru Oy is the largest jewelry manufacturer in Finland.  All Kalevala Jewelry products are manufactured in Finland. The extensive collection includes both timeless classics and modern designers’ interpretations.