PHIL CAMPBELL Talks New MOTÖRHEAD Beer – “It’s Part Of Lem’s Legacy And The Band’s Legacy”

June 20, 2018, 5 years ago

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PHIL CAMPBELL Talks New MOTÖRHEAD Beer – “It’s Part Of Lem’s Legacy And The Band’s Legacy”

Billboard caught up with Motörhead guitarist Phil Campbell to discuss the band’s new Road Crew IPA beer, launching this Saturday in the U.S. 

"It's part of Lem's legacy and the band's legacy," Campbell adds. "Lots of alcohol was always an important part of the daily life for Motörhead over the years. Most of the songs are written after various amounts of alcohol. We used to drink the minute we got up, and then all through the gigs, or until we went to sleep most of the time.  So I hope everyone enjoys this. They can get drunk when they want to get drunk. And drink sensibly -- I was told to say that."

And how many times did Motörhead actually drink sensibly? "I don't remember one time to my knowledge," Campbell says. "That's the truth."

Motörhead have announced June 23rd as the official US launch date for their Röad Crew beer, brewed by Kalamazoo, MI's Arcadia Brewing Company.

Music fans and beer lovers alike are invited to the official launch party, taking place at Arcadia's Riverfront Brewery, Pub and Beer Garden, incorporating Lemmy's Lounge, in Kalamazoo, MI. The party will begin at 3 PM and will include live music from the rock band Bonehawk, Motörhead tribute Band Kilmister, and Detroit metal band Anguish. In between bands, the Bangarang Circus group will entertain with burlesque, aerial and fire-breathing acts.

Click this invite link to reserve your spot as space is limited.

"I'm very happy to say that Röad Crew beer is now out in the US," says Motörhead drummer Mikkey Dee. "It's been way too long, but now it has arrived. I encourage our North American friends to get out there and enjoy it right now!"

Röad Crew is an American IPA and sits around 6.2% ABV. This is a crushable hop-forward India Pale Ale with attitude that showcases a floral and citrussy hop character with just the right amount of malt sweetness. Röad Crew beer is perfect for all rock, beer and hop heads and goes down especially well whilst listening to Motörhead at a wonderfully obscene, lawn-killing volume. Röad Crew will be available in bottles, cans, keg and even cask.

Röad Crew will be available initially in the Great Lakes region of the US. There will be further regional launches throughout the US in the near future, with the goal of providing every rock and beer fan with the beer that's "LÖUDER THAN EVERYTHING ELSE".

For further information regarding Röad Crew coming to your favorite retail location, please check motorhead-beer.com for updates or the official Motörhead Beer Facebook, Instagram pages.



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