THE ELEMENT Release New Video ‘She’s Made From Sand’
May 7, 2013, a year ago
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California-based metallers THE ELEMENT have announced the release of its official music video for the song ‘She's Made From Sand’ of their album From Sand - Part I released last year.
In charge of the direction of the video was the amazing Award winning horror film director/musician Tommy Merry (NUMBER 19,REQUIEM FOR THE DEAD).
Check out the video below:
Portraying the character Anne of From Sand - Part I was the beautiful artist/actress Alexis Williams. The video was shot all in the San Francisco Bay Area, over the course of seven days in seven different locations including Secret Studios in San Francisco., Half Moon Bay, Lafayette, and Concord. The concept of the video is based around the story and concept of From Sand - Part I.
Rafael Macedo says: “It was an old dream of mine having a full professional video for The Element. Tommy's work is simply phenomenal! I feel really lucky that our paths crossed, cause beyond the fact he is an amazing director, he is also a great friend of mine... and the way he was able to capture the whole concept of From Sand - Part I is mind blowing. It is very hard to make a great video out of a concept album you know... I still think a music video, when done properly, can translate the band's personality, concept and sound in a more deeper way... it is always more fascinating when you're able to associate sound and image..."
Tommy Merry says: "The first time I got together with Rafael and listened to the album I was immediately drawn to ‘She's Made From Sand’. As horror film director and a pagan myself, there are a lot of mystical references that I loved about the song and that I wanted to explore visually within the music video. I talked to Rafa about a lot of the ideas I had, and he explained the backstory of the whole concept album. I spent a lot of time listening to the CD in its entirety to really get a feel and flush-out a theme for the video - - with a through-line that would not only be cohesive with the song, but also true the CD's concept itself. So I wrote down a bunch of ideas while listening to ‘She's Made From Sand’, over and over during a week and shared them with Rafael and they were in alignment with his ideas and goals as well. We had many challenges and starts and stops during the making of the video for various reasons and intercontinental travel and life challenges for all the band and myself, but Rafael and I both agreed that it was more important to be true to the video then to try to rush through it and finish it. And so we approached the music video as a collaborative artistic endeavor and saw it through from stem to stern and were both really proud of how it came out. There are many hidden meanings in the video and symbologies that are near and dear to me, as well as ones that resonate with Rafael's and The Elements vision as well. We're all excited about our friends and fans exploring the video themselves and finding their own meanings within it. I'm personally looking forward to seeing and hearing what the band does next, and eagerly await their next release."
Jeremy Villucci comments: "I can't believe how amazing this video is. Tommy really is incredible. It's really insane to be able to watch a video; when someone really captures the essence of what a song sounds like visually, it's a real trip, like every image coincides perfectly with every note. Bottom line, it's awesome."
Marco Bicca comments: "When I joined the band last year, Rafael told me about a video that we would be working on and that got me really excited. I remember doing a full day of shooting in San Francisco at the Secret Studios, literally ....a full day and liking every single shot and angle that Tommy was capturing. About two weeks ago I went with Rafael to see one of the drafts of the video and I was blown away, I knew Tommy was going to do a great job because this is what he does and I could feel that after meeting on the first time as well as playing with him at our CD release party last year that he is one of those guys, that like us, love to go above and beyond to make something magical for our fans. I feel very blessed to have met all of these guys and I can't wait to play live and show other stuff that we are working on and I also hope that you guys like this video as much as we did, so sit back, crank it up the resolution, the volume and enjoy it!