British hard rock band, The Treatment, have released a video for “Backseat Heartbeat”, a track from their new album, Generation Me, out today. The band’s third album is the first to feature new lead singer Mitchel Emms and new guitarist Tao Grey.

Formed in Cambridge in 2008, early reports of the Treatment’s Generation Me album points to a triumphant return-to-form, celebrating a raft of spectacular big sounding rock songs bursting with hi-octane rock energy.

Tracklisting:

“Let It Begin”
“The Devil”
“Tell Us The Truth”
“Generation Me”
“Backseat Heartbeat”
“Cry Tough”
“We Are Beautiful”
“I Know She Knows”
“Bloodsucker”
“Better Think Again”
“Light The Sun”

“Bloodsucker”:

“Generation Me”:

“The Devil”:

“Let It Begin” video:

EPK (Electronic Press Kit):

Produced by Laurie Mansworth, mixed by Tony Newton and mastered by Ade Emsley, Generation Me is the follow up to 2014’s Running With The Dogs album. It’s a hands-down, mind-blowing rock extravaganza that will leave rock fans wanting more than what they bargained for.

Ever since The Treatment first arrived in 2011 with their debut album, This Might Hurt, they’ve played numerous festivals including Sonisphere, Download and most recently, Steelhouse, and toured extensively with Alice Cooper, Steel Panther, KISS, Motley Crue, Slash, and W.A.S.P.

A 14-date nationwide UK Tour will launch on Wednesday, April 27th, when the band kick things off at Norwich Waterfront, with their final UK show at London’s O2 Academy Islington on Friday, May 13th. Tickets for all 14 shows are on sale now. Special guest on all UK concerts is The Amorettes.

Lineup:

Mitchel Emms (vocals)
Tagore Grey (guitar)
Tao Grey (guitar)
Dhani Mansworth (drums)
Rick 'Swoggle' Newman (bass)