DISTURBED - Warner Bros. Pulls Video For "The Vengeful One" In The Wake Of Virgina Reporter, Cameraman Shooting
August 27, 2015, 7 years ago
According to USA Today, Warner Bros. has pulled a video ad for Disturbed in the wake of Wednesday's fatal on-air shooting of a TV reporter and her cameraman:
"The ad for the band's new album, Immortalized, contained footage from a music video for latest single 'The Vengeful One', in which a monstrous creature shoots several people at a television station. The clip, known as a pre-roll ad, played before online news videos, including those at usatoday.com."
Alison Parker, 24, and Adam Ward, 27, journalists for WDBJ7-TV in Roanoke, Va., were killed during a live broadcast early Wednesday morning. Vester Flanagan, 41, a former station employee who used the name Bryce Williams on the air, posted video of the attack to his Twitter account and Facebook page before fatally shooting himself.
In a statement to USA TODAY, Gogi Gupta, founder of Gupta Media, the online marketing agency that placed the ad, said: "The Disturbed ad was served via retargeting. Retargeting ads are matched to previous web-browsing behavior, so only a visitor who had interacted with Disturbed websites would be eligible to see this ad. The content of the video is irrelevant in this type of advertising because we know that they are Disturbed fans. There was no use of key words or any other kind of targeting for this particular ad.”
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On August 21st, Disturbed performed their first show in four years at the House Of Blues in their home town Chicago, IL, the same day as the release of their new album, Immortalized. Check out fan-filmed video from the show below, featuring the first ever performance of their new song, "The Light".
The upcoming release follows 2010's gold-certified Asylum, Disturbed's fourth consecutive #1 on the Billboard Top 200, and the group's subsequent four-year hiatus, which gave members David Draiman [vocals], Dan Donegan [guitar], Mike Wengren [drums], and John Moyer [bass] the necessary reprieve to make this imminent and deliberate return.
"The idea was to leave when we were at our peak, which we were, and to come back when we felt reinvigorated," asserts Draiman. "We had basically been going nonstop since 1998," adds Wengren. "We got to do our own things. It didn't take too long until the itch started coming back." And Donegan agrees: "We wanted to return when we collectively had that fire underneath us. We missed it so much that we could tap into this energy and deliver the right album. We did it on our own terms."
In January 2014, Draiman, Donegan, and Wengren met for dinner in their hometown of Chicago. Shortly thereafter, without notifying friends, families, or their label, the three began to fly back and forth to each other's respective home studios for writing sessions, marking the beginnings of Immortalized and the first time they collectively wrote together since 2001.
"For this album, everything was written in the same room," Draiman remarks. "It was wonderful experiencing how it used to be back in the day for us. That became apparent in the material, whether it was the passion of the performance, the power being harnessed, or the feelings evoked. We could feel the difference."
To push themselves further, the group headed to Las Vegas' Hideout Recordings to work alongside producer Kevin Churko [Ozzy Osbourne, Five Finger Death Punch]. "The goal was to find a producer we felt creatively comfortable with, but who could challenge us and spark a new evolution," said Donegan. "Churko did that."
The resulting record features the unshakable first single "The Vengeful One”. "Musically, it's got that old school metal sound," says Donegan. "It's definitely Disturbed!" - along with an outside-the-box cover of Simon & Garfunkel's "The Sound of Silence”, unlike anything in the group's catalog.
"I think the fans will feel like it was worth the wait," says Donegan. "We've been planning this for the past year and keeping it a secret so we can't wait to hear the response. I hope fans realize we have a lot more left in us. This album reassured me of that. To be away from it for almost 5 years, get back in a room, write together, and tap into that fire is awesome. Part of me didn't want to leave the studio! We still have a lot more to say. We still have a lot more to do. We're returning stronger than ever. I think Immortalized shows that."
Pre-order the album, including deluxe limited edition bundles, here.
“The Eye Of The Storm"
“The Vengeful One”
“Open Your Eyes”
“What Are You Waiting For”
“Save Our Last Goodbye”
“Fire It Up”
“The Sound of Silence”
“Who Taught You How To Hate”
“Legion of Monsters” *
“The Brave And The Bold” *
* Deluxe Only
“Fire It Up” lyric video:
“Immortalized” lyric video:
Immortalized “making of” videos: