Instagram is without a doubt one of the most popular social media platforms in the world. It is also one of the most competitive platforms because there are so many people competing for attention on this platform. It can be overwhelming and sometimes discouraging, however, if you follow these easy tips, you will find that it is easier than you think to get your work out in front of the metalhead community. If you are a headbanger who is new to Instagram, here are some easy-to-follow tips.

Post the right content 

The very first tip and the most important is the content. Social media is about content and Instagram is a content app that needs you to post high-quality pictures and videos of your product. This is one of the easiest and more effective ways to grow on Instagram because people love and gravitate towards high-quality content that encourages engagement. Another way to grow is to buy followers via one of the growth services available, like Thunderclap. You should also utilize all of Instagram’s features to market your product in different ways. These features include Reels, IGTV, and Stories. 

Post at the right time

Posting high-quality content is not enough. You also need to post at the right time because if you just post at random, your content will not be visible to a lot of people. There are certain times of the day and week when most people are active on Instagram so if you post strategically during these times, you will generate more visibility and engagement which translates to boosted awareness. To determine which time to post, you should analyze your metrics to see which times generate the most engagement and have your content viewed by the most accounts. Once you have generated this data, you should stick to those times. Generally, great times to post are in the morning between 6am-8am and in the afternoon/evening from 5pm-7pm. You are also guaranteed more engagement during the week as opposed to the weekend.

Use hashtags 

Hashtags are a social media feature that must be utilized. When you use relevant hashtags on your posts, you enable your posts to reach a wider audience within your niche. You essentially boost your visibility every time you add relevant hashtags and this is good for growing your platform and boosting awareness. Make sure your hashtags align with your content and represent your niche. Never attach random hashtags and avoid using too many per post. This will come across as spammy. 

Use influencers 

Instagram gave birth to the online influencer which is a person with a lot of followers who specializes in a certain niche. They are generally in the business of partnering with businesses and advertising their products and services for a fee. These influencers have a massive reach and their followers are loyal to them and their suggestions on what products to buy so by collaborating with an influencer, you expose your work to their audience which boosts your brand awareness and opens the door for new potential customers. 

Engage 

Lastly, you must engage on Instagram if you want to optimize your digital marketing plan. Engaging involves communicating with your audience. Responding to their direct messages, replying to comments, sharing user-generated content that features your product, etc. This helps strengthen the relationship between you and your audience and establishes loyalty. Engaging is also a way to convey your personality and humanize your business which makes it more likable. 

Social media is a vital part of our lives these days. If you do not have social media for whatever reason, you are missing out on a huge audience of potential customers as well as the chance to boost your brand awareness. If you don’t use a growth service, you’re missing out on getting more organic followers. The digital world is the new normal for marketing so ensure you utilize Instagram which is known as the best app for businesses and individuals.