How To Get More Traffic To Your Band's Website
October 6, 2021, 2 weeks ago
Your band’s website serves as its central hub of operations. It’s where you’ll tell the world about your philosophy on music. It’s where you’ll sell your merchandise. It’s where you’ll post upcoming shows and tours. And of course, it’s where people will be able to discover your music for the first time – or find their favorite tunes.
Getting more traffic to your site means maintaining better relationships with your current fans, attracting new fans, and spreading the word about your band’s existence.
But how can you attract more traffic to your website?
Start With the Right Design
First, you’ll need to make sure your website offers a professional design and easy navigation. With the abundance of free website builders currently available, this shouldn’t be a problem.
Thanks to free templates and WYSIWYG editors, even people with limited web design and development experience can put together a professional-looking site. Once this is in place, you’ll have a much easier time attracting repeat traffic.
Create Onsite Content
Next, you’ll need to ensure your website has high-quality content – including written content. Every page of your site should have at least a few hundred words of descriptive content. Your songs and multimedia content should be described in full. Ideally, you’ll also have a regularly updated blog, where you post several hundred-word articles relevant to your band and business.
Onsite content serves a number of purposes simultaneously. It gives your visitors something to read and enjoy, encouraging repeat traffic. It’s going to be an anchor for your other traffic generation strategies. And most importantly, it’s going to provide keyword relevance and perceived authority for search engine optimization (SEO) purposes. With enough high-quality onsite content, you’re going to be more likely to rank for relevant keyword searches in Google and other search engines.
Next, start practicing link building. Link building is a strategy that encourages you to build links on external sources that point to the internal pages of your website. You can do this by writing guest posts for various publications; as long as your link is natural, relevant, and valuable to readers, it’s going to work in your favor.
These links serve as a primary conduit for traffic; some readers will naturally click your link to visit your website directly. They also give you an opportunity for brand exposure, since people will see your band’s name for the first time this way.
Even more importantly, links are indispensable for SEO. Links pass “authority” from one source to another. If you build links from high-authority publishers, the domain authority of your own website is going to increase – and the higher your website’s domain authority is, the higher it’s going to rank for relevant searches.
Post on Social Media (and Engage)
If you’re not already doing it, you can also start a social media engagement strategy. Your band should have established profile pages on every mainstream social media platform that’s relevant to your target audience. You’ll also want to engage with your audience regularly, showcase your website on a regular basis, and gradually work to build your audience.
These are some tips that can help you do it:
· Keep a regular posting schedule. Try to post at least a few times per week, if not every day. The more active you are, the more people will see your content – just make sure you’re not spamming your followers.
· Talk to fans directly. When people post on your page, respond to them. Whether they’re asking questions, making comments, or just reaching out to say hi, giving them a response can only be a good thing for your brand exposure; it incentivizes them to come back and makes your page seem more engaging to newcomers.
· Reach out to new groups and individuals. Go out of your way to reach out to new people. Posting in a group or connecting with a new person might be all it takes to get someone new to follow your social media page.
If you’re struggling to see an increase in traffic from these natural, organic methods, and you have a bit of extra money to spend, consider advertising. Pay per click (PPC) advertising allows you to pay only for the people who actually click on your ads and visit your site, using platforms like Facebook and Google to refine your target audience. It can be costly, but it’s undoubtedly effective.
As you gain more fans and followers and your website gets more attention, you’ll ideally begin to build your own momentum. If your music is well-liked by your target audience and you keep churning out new material, you’ll be able to keep growing indefinitely.