Glam rockers, Royal Sugar, have released the official music video for their infectious new song, “Fleeting Love”, which can be seen below, along with a lyric video for the track. The band teamed with director Ryan McLemore (Gayle) and filmed the clip at Vu Studios Nashville, a state-of-the-art virtual studio.

“Fleeting Love” - available now on all digital outlets - delivers a mix of ‘70s and ‘80s nostalgia made fresh by their penchant for modern pop, channeling everything from Def Leppard’s rawness to Jim Morrison’s swaggering flamboyance. It was recorded at the historic Castle Studios with a who’s-who of respected and sought-after musicians, including producer/keyboardist David Dorn (Billy Joel, Hootie & The Blowfish, Luke Bryan), Grammy Award-winning engineer Drew Bollman (Taylor Swift, Bon Jovi, Keith Urban, Steven Tyler, Sheryl Crow, Dolly Parton), mixer John Kaplan (Paul McCartney, Elton John, Black Pumas, Brittany Howard), and mastering engineer Randy Merrill (Taylor Swift, Harry Styles, Lady Gaga, Adele, Paul McCartney).

“This song is about our drug of choice: Toxic relationships,” explains the duo about the intoxicating lyrics. “A widely experienced trope, but one of the most powerful. Running back again and again to a toxic fling for a quick hit and feeling low right after knowing that’s all it will ever be. You want more. You want love. Likening this person you run to as being as addictive as a drug. With just as many side effects.”
 

(Photo - Dillon Jordan)