Skateboard Marketing Ltd., the New York-based metal radio promotion company is celebrating a landmark 20th anniversary. Founded on August 12th, 1991 by former PolyGram Records executive Munsey Ricci, the company has made their nitch at radio and artist development. Skateboard Marketing Ltd. who's main focus was on all formats of aggressive music.

Ricci, who was the Director Of National Metal Promotion at PolyGram Records from 1989-1991 and created the first metal department for PolyGram and all affiliated labels; Mercury, Polydor, RooArt and London Record labels. The artist roster was: MORTAL SIN, ONSLAUGHT, YNGWIE MALMSTEEN, KISS, THE SCORPIONS, RUSH, TONY MACALPINE and VINNIE MOORE. Ricci, who came from CMJ Media and Combat/In-Effect Records, also programmed radio for five years prior to the label stint.

Covering the entire spectrum of radio with syndicated, satellite, commercial and college metal. "It's any outlet where a record can be heard," says Ricci. "Artist development starts on the street, in someone's bedroom on their stereo, or even a fan listening to something new in their car. Today a new band will have 20 fans, tomorrow they will have 50. It's all a stepping stone to bring something cool to the masses. It all applies to heritage artists as well. The only difference is they sold 2 million records to go with it. It's about creating the new fan weather it's for MOTÖRHEAD and BLACK SABBATH, or for a new artists such as MISERY and STRAIGHT LINE STITCH."

The company's staple roster consists of MOTÖRHEAD, OVERKILL, TESTAMENT, JUDAS PRIEST, RONNIE JAMES DIO, BLACK SABBATH, EXODUS, DEATH ANGEL, SOILWORK, BIOHAZARD, OZZY OSBOURNE, CLUTCH, SEPULTURA and many others. Having worked with IRON MAIDEN, MORBID ANGEL, AGNOSTIC FRONT, CROWBAR, NOTHINGFACE, KMFDM, METALLICA, MEGADETH, AC/DC, ANTHRAX and SMASHING PUMPKINS.

Skateboard Marketing Ltd., will have a private invite only event in October for the 2011 CMJ Convention in New York.

Check out the new Skateboard Marketing Ltd. logo below: