In 2021, BLack Sabbath guitar legend unveiled his signature cologne, "Scent Of Dark", created by Italian perfumier Xerjoff. The company has announced Iommi's second signature cologne, "Deified".

Product description:

"A combination of forces that play on the palindromic nature of sound, scent and sensorial sequences, Tony Iommi  Deified parfum is the new Xerjoff Blends venture that presents Deified perfume with a soon to come soundtrack and music video.

Created on a duality of leather and spice, Deified plays in a loop with no beginning and no end, accompanying the wearer with its omnipresent aura. Authentic and warm accents of saffron meet powdery and leathery facets that dance with the delicate touch of gourmand freshness. Cinnamon exalts spicier notes, complemented by gentle rose at the heart.

The woody base of papyrus and patchouli leaves the senses longing for more in a rhythmic exchange of back and forth."

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In 2020, when the world was on Covid lockdown, Iommi befriended Sergio Momo, the founder and creative manager of the Italian perfumier Xerjoff, after Momo asked the guitarist to play on a charity track. Unfortunately, Iommi couldn’t do it at the time, but Momo nevertheless sent him a box of perfumes as a thank you for considering it. Iommi phoned him up to say thanks and eventually Momo asked, “Would you be interested in doing your own perfume?” “I went, ‘Oh, that’s amazing,’ ” Iommi says. “I had to write down all the different smells that I like, and then he built perfume from that.” Within a few months, Iommi had both a new scent and a new song.

“Sergio also loves music, and he plays guitar,” Iommi says. “He said, ‘What about doing a tune for the scent?’ And we thought it best to do an instrumental as opposed a having a vocalist and going through all that. So I had this idea and I played it to him, and he liked it, and then I just added more parts to it to make it what it was.”

The pair wound up recording “Scent Of Dark,” the first musical composition Iommi has released since writing a classical piece for the Birmingham Cathedral in 2017 and first rock song since Black Sabbath’s 2013 album 13. The track bears all the hallmarks of Iommi’s signature style - a murky, mystical intro; heavy, swaggering riffs; and, of course, a bluesy, lyrical guitar solo - though with a little more drama than usual, thanks to accents from some orchestral string players. Momo, who plays an Iommi signature model guitar, takes the first solo on the song, while Jimmy Crutchley (who introduced Iommi to Momo) plays bass, Ash Sheehan handles the drums, and Iommi’s longtime producer Mike Exeter plays keyboards; Rebecca Rose and Julianne Bourne play cello and violin, respectively. The musicians filmed the song’s clip, which features copious cologne imagery, at Sudeley Castle near Gloucestershire, England.

“The only trouble is, when I was outside filming, I had an audience,” Iommi says during an interview in which he also discussed his future music plans. “All the people that go around viewing the castle were standing there watching me, looking like, ‘What’s he doing? Oh, dear.’"

An official "Deified" soundtrack and video will be unveiled this Friday, July 26 at 5:00pm CET / 11:00am EST.

(Photo - Max Sticca)