KISS' GENE SIMMONS Plots Revival Of Canadian Label

November 26, 2008, 15 years ago

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Billboard.biz has issued the following report from Robert Thompson:

KISS bassist and entrepreneur GENE SIMMONS is relaunching his label Simmons Records with Universal Music Canada and auto-parts baroness Belinda Stronach with the goal to sign, develop and merchandise three Canadian acts per year.

"This is going to be about career songs that define who and what a band is," says Simmons, who was in Toronto to kick start the label and investigate potential acts.

Simmons has been almost omnipresent in recent years, with the reality show Gene Simmons Family Jewels playing in more than 80 countries, and a myriad of other ventures, from marketing to comic books. Simmons Records last acted as an imprint of Sanctuary Records, releasing a Simmons’ solo album and a Canadian artist before folding.

He says his intent is to sign three Canadian acts a year and develop their songwriting, image and live skills before making any release. Universal will put the records out "when they are ready," says Randy Lennox, president of Universal Music Canada.

Read the full story at Billboard.biz.


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