The following has been posted at BUCKCHERRY's website, courtesy of Ray Waddell:

Nothing screams holiday spirit like a BUCKCHERRY / AVENGED SEVENFOLD tour.

So here's some news to spread yuletide cheer: On The Road can reveal that these hard rock co-headliners have decided to extend their tour with a second leg set to begin January 28th in Albuquerque, New Mexico. Joining them on the bill will be PAPA ROACH and SAVING ABEL.

Buckcherry/Avenged had been kicking tail in secondary markets this fall, and the upcoming tour will add major markets and more secondaries.

The four-band bill is priced to sell, with tickets less than $40.

"The idea was to take four acts that could tour alone and put them together for $40 or less to be able to let people hear three-and-a-half hours of music and experience some up-and-coming acts," says Allen Kovac, CEO of 10th Street Entertainment, which manages Buckcherry and Papa Roach. "You're talking about a demo that seems to be 15 to 25 [years old], and their disposable income right now is a lot less than it was before."

Tickets go on sale December 15th, and the price tag will ensure they'll be under the Christmas trees of many a headbanger.

Kovac says the original proponents of the pricing and packaging strategy were TKO agency head Dave Kirby and TKO agent Andrew Goodfriend, who represents Buckcherry. Goodfriend also worked on the tour with Ryan Harlacher at Pinnacle Entertainment Group, which represents Avenged Sevenfold.

“As long as we keep the packages smart and the ticket prices reasonable, I think people are going to keep coming out,” Goodfriend says.

The first leg of the Buckcherry/Avenged package began in the fall, with dates “slam-dunks,” according to Goodfriend. That leg, with Shinedown in the Papa Roach slot, played in the Midwest and South and wrapped December 3 in Orlando, Florida. The upcoming leg will be majors and some secondaries in the Southwest, Northwest, and Midwest. “We're following the same model: keep ticket prices low, lots of underground marketing with 10th Street, keeping it tight,” Goodfriend says. “We've been really careful and it has worked.”

Kovac points out that fans of these acts don't wait for warm weather concerts. “We've found that rock is a 365-day sport in secondaries, tertiaries, and major markets,” he says. “And when you start getting into the tertiary markets, rock is still king.”

Radio will be a key element in 10th Street's tour marketing, Kovac says.

“A lot of what we're doing is making sure we have different bands on different formats,” he says. “Saving Abel is focusing on AC and pop, while Avenged works alternative and Buckcherry's working active rock. And because Buckcherry has had some success with hot AC and pop, we're using the new track to really make sure that audience knows they're coming to town as well. Papa Roach will focus on the alternative side. It's really a four-format tour; it's not an active rock or alternative tour.”

The tour is working with Ticketmaster and venues to keep service charges and facility fees as low as possible, Kovac says. “To make a tour like this happen it takes cooperation from the agents' and managers' and artists' perspective,” he says. “If you're going to have four acts, that means less money in guarantees for each act. But if it succeeds, there's more money on the back end. I think this shows you can sit down and take a responsible guarantee without compromising the opportunity to have four acts.”

Buckcherry and Avenged could have asked for higher guarantees, Kovac says, “but they wouldn't have been able to take these other acts out with them. By taking these other bands out, they will more than make up the loss in guarantees. And when you're doing 6,000-10,000 [capacity venues] as opposed to 2,000, that tends to make itself up in many, many areas.”

Tour dates to be announced shortly.