Aviva Ad Featuring ALICE COOPER, RINGO STARR Now Streaming
December 27, 2008, 15 years ago
British finance client Aviva (which recently changed its name from Norwich Union) has started airing its new television commercial, which features cameo appearances from ALICE COOPER, RINGO STARR and Bruce Willis among others. It can be seen below.
Billed as one of the most expensive ads ever made, the commercial reportedly cost $13.4 million, or £9 million. The theme linking the cameos is name-changing. All of the stars in the ad changed their original names before they became famous (Alice Cooper was born Vincent Furnier for instance).
