Retailers Predict Post-Grammy Sales Spike For ROBERT PLANT, ALISON KRAUSS
February 6, 2009, 15 years ago
Ed Christman from Billboard.biz is reporting:
While the Grammy show doesn't generate music sales like it used to, retailers are happy for any event that can drive traffic into stores nowadays. In some years, a Grammy show might drive as much as 1 million or 2 million in incremental sales units. While merchants are always hopeful that some artists might have that kind of night, they will take any sales bump that the Grammy show can deliver. This year, merchants are betting that the artists most likely to enjoy sales bumps with the right performance could be the Raising Sand album from ROBERT PLANT and ALISON KRAUSS, even though it's already sold 1.2 million units.
Says Newbury Comics head of purchasing Carl Mello. "That could be the case for Robert Plant and Alison Krauss; they might sell a couple of hundred thousands more, even though it's already sold more than a million. There are probably plenty of old people out there who still don't know that Plant has an album out."
Gallary of Sound's Nardone agrees that the Krauss/Plant performance might be the one "that gets the adult record-buying crowd moving again, if they somehow missed that the album was out. While [Raising Sand] is not new at this point, it will be new for some viewers."
Read more of the Billboard report here.
