Today, in a joint announcement from Jason Dussault, Chairman and Head Designer for Dussault Apparel, and Gene Simmons (KISS), owner of the Gene Simmons MoneyBag Brand, they finalized the signing of a long-term exclusive apparel and accessories license agreement and strategic brand building alliance for the Gene Simmons MoneyBag Brand with New York City based Concept One Accessories. Concept One is recognized as America's premier resource for licensed fashion, sports, and entertainment accessories. Under the license agreement, Jason Dussault has agreed to provide sales and design services to the venture and will be transferring royalty fees to Dussault Apparel.

Dussault commented, "This opportunity represents a major strategic shift for Dussault Apparel to focus on its core strength in design and merchandising development and work closely with Gene Simmons and Concept One in building a strong Extreme MoneyBag™ Brand Collection in apparel and accessories targeted initially at the Adrenaline and Action Sports market."

Michael Rosen of Livin' The Dream and Extreme MoneyBag sales agent remarked, "In my 20 years in the action sports industry I don't think I have ever seen a brand launch with this much excitement. The dealers we have met with have all been interested in bringing in the line and see the potential for brand expansion. The rep force all feel the same or they would not be here. We have the top reps in the industry giving us access to the top shops. We really have everything we need to make MoneyBag a huge success."

Gene Simmons and Jason Dussault successfully introduced the Extreme MoneyBag Brand Collection to an enthusiastic audience of buyers and action sports retailers at the February SIA Show in Las Vegas. The story of the introduction will be featured this summer on A&E; in segments of Gene Simmons Family Jewels reality series.