Primary Wave Hits Jackpot With AEROSMITH
May 10, 2009, 15 years ago
Ed Christman from Billboard.biz is reporting:
When AEROSMITH hits the road this summer, fans in some of the states the band visits will have a new way to win backstage passes, front-row seats and an extra few million dollars to spend on concessions. The group and singer Steven Tyler's publisher, Primary Wave Music, struck a deal with the gaming technology company GTECH to launch a band-branded series of lottery games based on 'Dream On' and other songs from Aerosmith's catalog.
GTECH, which creates lottery games for state and private gaming operations, has created products featuring entertainment properties like The Three Stooges and World Series of Poker. (The company also produces a Billboard game in partnership with this magazine.) But when Primary Wave Music approached the company about creating a game based on Aerosmith, it jumped at the chance to roll the dice with classic rock.
Read more here.
