BUCKCHERRY Covers DEEP PURPLE's 'Highway Star' For Nascar; Video Available
May 21, 2009, 15 years ago
As previously reported, Turner Network Television has joined forces with Grammy-nominated rockers BUCKCHERRY to feature the band's version of DEEP PURPLE's hit single 'Highway Star' as the network's theme song for its 2009 Sprint Cup Series coverage. The song will serve as the primary musical bed for all six of TNT's races, as well as for the network's multiplatform marketing campaign surrounding its exclusive race coverage.
Check out the new video below.
The track will be available for purchase as part of Buckcherry's Black Butterfly on iTunes, beginning June 16. As part of the initiative, Buckcherry also will perform live at Daytona International Speedway, appearing on TNT's prerace coverage of the Coke Zero 400 on July 4.
In addition to the full-length video available on Nascar.com, Turner will produce several shorter spots in 30-, 60- and/or 90-second lengths, as well as a three-minute version cut with NASCAR action highlights to serve as the feature NASCAR on TNT on-air promo. It will also be used in 60-second radio spots in select markets and the full version will air in more than 400 Cinedigm movie theatres across the country. The video will be hosted on the Nascar on TNT microsite on Nascar.com, which will feature a section on the band including their behind-the-scenes photos, tour schedule and bios, along with extensive Nascar on TNT content such as announcer bios, schedule, and photos. Content will also be featured on the band's online assets.
