SAMMY HAGAR Unveils New Cabo Wabo Bottle Redesign
July 21, 2009, 15 years ago
Red rocker SAMMY HAGAR has issued the following update:
"Wanting to make sure you all heard about my new bottle design for Cabo Wabo tequila. I thought it was time to kick it once more and I asked the same guys who have been designing my album and CD covers for years to make this happen. The new design is a little of Mexico and a whole lot of kick ass rock and roll. It’s a nod to the artisinal nature of the original bottle but more refined and I wanted it given a shot of rock and roll energy that is 100% Cabo Wabo. The best thing is that while the look of the bottle is new, the liquid inside is the same hand-crafted, amazing tequila it has always been.I’m excited about the new look, and hope everyone digs it as much as I do! Cabo Wabo rocks the world!"
See the different Cabo Wabo bottle designs through the years, at TequilaSource.com.
According to Wikipedia, in May, 2007 Hagar announced that he would sell an 80% interest in Cabo Wabo Tequila to Gruppo Campari, the world's seventh-largest spirits company, for $80 million. Skyy Spirits of San Francisco, a vodka producer and subsidiary of Milan's Gruppo Campari, planned to market Cabo Wabo globally, with continued participation by Hagar. Gerry Ruvo, president and chief executive of Skyy Spirits, said, "Sammy has done a fantastic job building the brand, so we are going to obviously spend time with him and work with him to continue our efforts to take the brand to an even larger level, both here in the U.S. and, more important, globally." Ruvo said Great Britain, Spain, Australia, Southeast Asia, Japan, Germany and Italy are considered key expansion markets for Tequila.
(Thanks VAN HALEN News Desk)
