NIKKI SIXX - Royal Underground Fashion Line Launches "Give Back" Program For Covenant House

August 11, 2009, 15 years ago

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MÖTLEY CRÜE bassist Nikki Sixx's Royal Underground has issued the following press release:

In an effort to give back this Fall 2009 season, Royal Underground will be donating a piece of clothing for each piece sold through our retail partners (Neiman Marcus, Saks, Nordstrom and Bloomingdales) during the months of August, September and October 2009.

“During these times, Nikki and I feel that it is important to give something back,” said Kelly Gray co-founder of Royal Underground.

The charity receiving the donation is Covenant House California. Please see thorough information on Covenant House California via the link below.

When asked why Nikki feels so strongly about Covenant House California, he stated, “I love Covenant House because they love the kids. There was a point in my life when I was there.”

Each piece from the Fall 2009 Collection will be ticketed with a special hang tag that describes this endeavor. If you would like additional information, please contact Carrie Gray at the Royal Underground Corporate Offices 949-759-9800.

Give Back Hang Tag: "By purchasing this garment, you are helping to 'Give Back.' Royal Underground founders Nikki Sixx and Kelly Gray feel that in these difficult times it is important to 'Give Back.' For each piece that we sell from our Fall collection, during the months of August, September & October 2009, we will donate a piece of clothing to Covenant House California. CHC provides shelter, clothing, medical, education and other services to homeless, runaway and throwaway youth."

For more information on Covenant House go to www.covdove.org. Click here for Royal Underground's official website.


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