ALICE COOPER Sony Bravia Advert Wins People’s Choice
September 16, 2009, 15 years ago
Utalkmarketing.com is reporting:
An advert starring rocker, ALICE COOPER, encouraging consumers to trade in their old TVs for a new Sony Bravia has won this week’s UTalkMarketing People’s Choice.
The ad takes viewers on a journey through the good old days of rock and roll – when throwing TVs out of windows was done in a stereotypical rock star fashion.
The work from TBWA\London opens on Cooper in his tour bus being asked why launching television sets out of windows is synonymous with the 80s. Hank ‘The Mover’ Johnson and Cooper’s old manager Jared Levy are also introduced, reminiscing from an American diner, a motel and backstage at a gig.
They too hark back to the days when throwing TVs out of a window was easier and considered cool - a trend that they claim started with Mozart throwing cellos off balconies.
The advert came tops in the UTalkMarketing People’s Choice – our weekly poll, held in collaboration with OMD Snapshots where we ask 1,000 members of the public to vote for their favourite advert currently in the marketplace.
It received almost a quarter (23 per cent) of the vote, placing it ahead of the first runner-up, when participants were asked, ‘Which of the adverts made you want to buy the product or service advertised?’
