Gary Graff from Billboard.com is reporting:

Gene Simmons says KISS fans can expect "new outfits, a brand new stage and millions more (dollars) put into it" when the group begins its Kiss Alive 35 tour to promote Sonic Boom, its first new album in 11 years, on September 25 in Detroit.

"That's just the history of Kiss," Simmons tells Billboard.com. "Simply put, any band you go to see for the same ticket price, you know Kiss is going to give you tenfold more. That's just a statement of fact."

Simmons says that besides the usual blood, fire and very tall boots, the focal point of the new production will be a video screen "that's literally as wide as the entire stage, so there ain't a bad seat in the house. We've got extra people on cameras and stuff like that, so there'll be multi-media in back to increase the visual impact as well as the sonic impact."

Kiss, meanwhile, is planning a major marketplace impact for the start of the tour and the Oct. 6 release of the Sonic Boom package, which features one disc of new material, another of re-recorded hits and a live DVD filmed earlier this year in Argentina.

Simmons says a portion of Kiss' opening night show will be broadcast live on network TV, though he won't offer specifics. "I don't want to spell it out," he explains. "The different evening shows have policies, and they're jealous of each other."

The group will also be filming a video for Sonic Boom's first single, 'Modern Day Delilah', in Detroit as well as footage for online exclusives and, according to Simmons, an eventual DVD release. Meanwhile, the A&E; channel, which airs the weekly Gene Simmons Family Jewels, will be broadcasting Kissteria, a documentary shot earlier this year during the Kiss' tour of Australia and New Zealand, which runs through Dec. 6 in Dallas.

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