FEAR FACTORY begin the creative process of the first video for the song 'Fear Campaign' from their new album, Mechanize, today.

Directed by the team of Ian McFarland and Mike Pecci (MESHUGGAH, GOD FORBID) with producer Ryan Kohler, the video is being filmed in and around the band’s original base of Los Angeles. It is expected for completion mid-January with broadcast and Internet premieres already in progress.

Director Ian McFarland comments, “What excites us about this song is the building and releasing of energy. We are planning to present a visual overload of images that will keep the viewer glued to the screen. The hope is to dissect the word 'fear' and to make a piece of art that will not only capture the power of the song and but the true intensity of Fear Factory.”

In discussing the song’s lyrical concept, vocalist Burton C. Bell reveals, “it was not necessary to camouflage the insanity of the world of today within a science fiction setting like we've done in the past. The world today has become the world that writers predicted long ago. The controlling authorities are constantly, and successfully, utilizing fear tactics to control the masses. Fear is control.”

As previously reported, Fear Factory's anxiously-awaited new album, Mechanize, is the first album to feature the lineup of vocalist Burton C. Bell, returning guitarist Dino Cazares, bassist Byron Stroud and veteran drummer Gene Hoglan. It also welcomes back keyboardist/producer Rhys Fulber (FRONT LINE ASSEMBLY).

BraveWords.com has reviewed the record at this location - "Prepare to be blown away!" says scribe Aaron Small.

Mechanize is due in stores in North America on February 9th via Candlelight and February 5th in Europe via AFM and contains the following ten songs:

'Mechanize'

'Industrial Discipline'

'Fear Campaign'

'Powershifter'

'Christploitation'

'Oxidizer'

'Controlled Demolition'

'Designing The Enemy'

'Metallic Division'

'Final Exit'

'Powershifter' can currently be heard at the band's MySpace page.

A press release on the album reads as follows:

Mechanize bridges the musical gap between between 1995’s groundbreaking Demanufacture and 1998’s more texturally nuanced Obsolete. While the album is instantly reminiscent of Fear Factory’s most potent moments of discovery, it’s hardly a stroll down the old assembly line. Through a combination of technological advancements and experience, Fear Factory have evolved like a computer virus, constantly reconfiguring itself to maximize its destructive impact.

In the six years that have passed since Fear Factory originally splintered, lots of transformation has taken place. Bell has formed the gothic rock band ASCENSION OF THE WATCHERS and recently formed the new band CITY OF FIRE (also featuring Stroud with Terry Murray and Bob Wagner of SHOCORE) while Cazares has put out two DIVINE HERESY discs and toured extensively. Stroud and Hoglan have recorded and toured with STRAPPING YOUNG LAD, ZIMMERS HOLE and DETHKLOK. For Bell, the myriad of projects have only provided creative ideas and inspiration for Fear Factory.

He notes, “in this day and age you gotta keep busy. You can’t just rely on one band; something we’ve all learned from time and years of experience. Not only is it good to support yourself, but it also keeps you going creatively.”

“This is definitely a different chapter for us and I think it’s the best thing we’ve ever done,” Cazares adds. “Obviously, Burton and I have grown up and we’ve pretty much perfected what we do. More importantly we’ve discovered why we so were good together in the first place. Our combination just works. All the ingredients and the elements that we had in the past, combined with what we’ve learned since being apart feels like putting on a new glove that still feels as good as an old glove.”