ITV Using JIMI HENDRIX Track For World Cup Promo; Video Available
May 14, 2010, 14 years ago
According to Guardian.co.uk, ITV is using the JIMI HENDRIX track 'Fire' to spice up its World Cup marketing campaign in a new TV ad that breaks tomorrow.
ITV's promo, which will run across the broadcaster's portfolio of channels, will be used as the linchpin of a marketing push that will run until the start of the World Cup on 11 June.
The promo, which will be used in 60 second and 30 second versions, shows scenes from cities including Buenos Aires, Rio, Tokyo and London as fans get excited about their national teams converging on South Africa for the World Cup.
ITV intends to unveil its World Cup opening titles and theme tune, the presenting lineup alongside its new main anchor Adrian Chiles and details of online coverage on May 27.
ITV1 will also show the first game of the tournament, between the hosts, South Africa, and Mexico, which takes place in Johannesburg on the afternoon of Friday, June 11.
Check out the video at this location.
