The Celebrity Apprentice Finale Posts Gains Over Last Year Despite Competition
May 24, 2010, 14 years ago
Lynette Rice from Hollywoodinsider.ew.com is reporting:
Despite heavy competition from the series finale of Lost, last night’s finale of The Celebrity Apprentice posted a 6 percent improvement in viewers over last year’s season ender, and a 10 percent boost among adults 18-49. The telecast, in which Donald Trump named POISON's BRET MICHAELS this year’s Celebrity Apprentice, came in No. 2 in its 9-11 p.m. timeslot among viewers behind Lost. It averaged 9.3 million viewers and a 3.4 rating/9 share among adults 18-49.
Michaels faced off against actress Holly Robinson Peete on The Celebrity Apprentice finale last night (May 23rd). A video report courtesy of The Associated Press, as well as the entire program (from user Mrbearduck2), are streaming on YouTube below: