KISS Inks New Lottery Deal
June 22, 2010, 14 years ago
According to Brandfreak.com, KISS has just signed its first licensing deal for lottery tickets. The scratchers, capturing the best of KISS face paint and pleather regalia, launch into the $225-billion-a-year global lottery industry next week. The deal between the band/pop-culture brand and the New Mexico Lottery sees proceeds contributing to the state's higher-education fund. If the tickets sell out, they'll raise about $900,000 for scholarships, New Mexico lotto officials say. If players don't pocket any of the cash prizes, they'll still have a chance to win trips to see KISS on its Hottest Show On Earth tour in September.
