In addition to his credentials as a founding member of GUNS N' ROSES, VELVET REVOLVER and DUFF MCKAGAN'S LOADED, Duff McKagan has a mission to educate others on the ins and outs of music business finance and building wealth.

On Thursday, March 17th, he will be a Featured Speaker at the 2011 South By Southwest Music Conference (SXSW), presenting the music business seminar, Your Financial Advisor Is Duff McKagan.

The next day – Friday, March 18th – his band Duff McKagan’s Loaded will make their live debut of songs from their forthcoming album, The Taking, as part of the official SXSW Monster Energy Drink Party at The Austin Music Hall.

Duff is a Grammy/American Music-Award-winning songwriter/recording artist who attended Seattle University’s acclaimed Albers School of Business and is a partner in the wealth management firm Meridian Rock. He will share his insights on all aspects of an artist’s business by employing a unique style of conducting a Q&A; with himself.

Speaking from his own hard-won experiences, his hope is to help educate others and help artists to avoid some of the many financial pitfalls that they face and get a better handle on music business and finances.

Your Financial Advisor Is Duff McKagan will take place in Room 12 of the Austin Convention Center at 2 PM, and is open to all SXSW Music and Platinum badges, and SXSW showcasing artists with artist wristbands.

Duff McKagan’s Loaded will release The Taking on April 19th on Armoury Records.