Did you know that rock icon PAUL STANLEY, the lead singer and founder of the ground breaking rock band KISS, was born deaf in his right ear?

Did you also know that 1 out of 5 teens has a hearing loss? That’s a 30 percent increase just in the last 15 years.

Maybe that explains why the legendary front man who has sold over 100 million albums is so passionate about preventing hearing loss amongst teens.

Stanley, has teamed-up with the non-profit House Research Institute on a major initiative called It's How You Listen That Counts, to educate millions of teens around the world on preventing noise-induced hearing loss.

Paul will be drawing the attention of teens in NYC and LA to hearing health issues through an after-school event called Sound Rules!

The event, free for teens, will take place at the Director’s Guilds in NYC on May 4th and Los Angeles on May 12th.

On Wednesday, May 4th from 3:30 to 5:30 PM, the House Research Institute (HRI) will present Sound Rules! A Sound & Hearing Celebration at the Director's Guild of America (DGA) Theatre located at 110 West 57th Street in Manhattan in New York City.

On Thursday, May 12th at 3:30 PM, the House Research Institute will present Sound Rules! A Sound & Hearing Celebration at the Director's Guild of America Theatre in Los Angeles, located at 7920 Sunset Boulevard.

Sound Rules! is a FREE hearing loss prevention education and entertainment event for teens that will feature Paul Stanley and hearing health experts from the House Research Institute, along with valuable contest prizes and giveaways.

Space is limited; reservations are required. For more information and registration, visit this location.