Report: AEROSMITH's Steven Tyler Helps American Idol Bounce Back
April 12, 2011, 13 years ago
Andy Fixmer from Bloomberg is reporting:
American Idol judges Steven Tyler (AEROSMITH) and JENNIFER LOPEZ have accomplished something their sharp- tongued predecessor Simon Cowell couldn’t do for four years: stem viewer losses at TV’s most-watched show.
With seven weeks left in the twice-weekly talent competition, Idol is averaging 25 million viewers a night, matching last year, according to the Los Angeles-based Fox, which has aired the show since its 2002 inception. The program has lost viewers since 2007.
The ratings suggest that after 10 seasons Idol may have a longer run as the most popular TV show, according to Hal Vogel, a media analyst in New York. That’s good news for Fox, which opens talks in May with marketers over the price of commercials next season. Idol fetches the highest ad rates for a TV series. A 30-second spot in January cost as much as $600,000, according to Nielsen Co. data.
“I’m surprised as anyone the show’s bounced back,” Vogel said in an e-mail. “The new judges appear to appeal to a wide demographic. It’s likely the show really does have more life left - longer than I’d expected.”Read more at here.
