AEROSMITH - PAID Inc. Grassroots Marketing With Japanese Fan Community Drives VIP Sales

September 22, 2011, 13 years ago

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PAID Inc. combined savvy social media marketing with its seasoned knowledge of AEROSMITH's fan base to launch a VIP experience campaign in Japan that resulted in rapid sellouts or near sellouts of the most popular Aerosmith VIP experience packages in all markets of Aerosmith’s Japanese tour.

As fans quickly snapped up the VIP experience, PAID, which manages Aerosmith’s official Aero Force One (AF1) fan community, was able to access additional ticket inventory to meet the mushrooming demand in many markets. Most of that also has sold out and only limited numbers of VIP packages are still available for the Japanese tour via AeroForceOne.com.

“Aerosmith has always been about the fans, so PAID is using social media and its new CRM system to help the band better know and get closer to its fans,” said Keith Garde, president of PAID Inc. celebrity services. “We’re engaging fans across multiple channels, delivering refined programs with simple, user-friendly access making it easier than ever for fans to respond to the call-to-action and connect.”

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Aerosmith bassist Tom Hamilton has issued a new video update about the band's long-awaited album, which they have been recording at guitarist Joe Perry's The Boneyard studio in suburban Boston and their main studio, Pandora's Box.

Says Hamilton: "We're at the point now where our producer Jack (Douglas) and engineer Warren (Huart) are compiling all kinds of stuff from all summer, just taking all the bits and pieces we recorded over the last two and a half months and assembling it, so we can then go and put more guitars on, more vocals. I know I have a couple more things that I have to do before I'm done, but I'm mostly finished. Next spring baby, that's what we want. A lot of people that we know and trust think we are doing something really cool."

Check out the video below:

Aerosmith have been recording with long-time producer Jack Douglas (who worked on such classic albums as 1974's Get Your Wings, 1975's Toys In The Attic, and 1976's Rocks) on their 14th studio album and first set of original material since 2001's Just Push Play and first studio album since 2004's blues covers CD, Honkin' On Bobo.

Douglas stated about the process in an online update: "The new album should be out around May 2012. For those who are asking, this album will be raw, nasty, tough rock with a good deal of the old Aerosmith 'tongue in cheek.'"

About re-teaming with Douglas for the as-yet-untitled new album, bassist Tom Hamilton remarked recently: "For those of you who don't know who Jack is, he's the guy who we worked with, producing our best albums of the '70s - Get Your Wings, Toys In The Attic and Rocks. And it's really gonna be cool, because there's no one that knows more about the soul of this band and the creative part of this band. We worked with him on Honkin' On Bobo', but that wasn't all original material - most of that was not original material. This time it's gonna be all-new Aerosmith songs. When people say, 'What was it like to work with Jack back then?' all I can say is we just laughed the whole time; there was always laughter going on, and fun, but at the same time really digging deep to get performances that were even better than we thought we could do."


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