Universal Music Canada and Crystal Head Vodka, the bestselling, ultra-premium vodka, have joined forces with THE ROLLING STONES, to create an exclusive, limited edition Rolling Stones 50th Anniversary Gift Set. The announcement was made today by Crystal Head Vodka founder, Dan Aykroyd and Universal Music Canada President & CEO, Randy Lennox.

Crystal Head, the official and exclusive vodka of The Rolling Stones 50th Anniversary, was inspired by the legend of the 13 crystal heads. The heads are thought to offer spiritual power and enlightenment to those who possess them, and as such stand not as a symbol of death, but of life. Crystal Head is a double gold award winning, Canadian vodka, completely free of any additives. This naturally pure vodka had to be born of an equally pristine primary ingredient - which is why the deep glacial aquifer water of Newfoundland is used. Crystal Head Vodka is quadruple distilled and filtered seven times. Three of the filtrations are through semi-precious crystals known as Herkimer diamonds.

Commented Aykroyd: "It is a huge honour and recognition of our high quality product to have Crystal Head designated as the officially authorized vodka for The Rolling Stones 50th Anniversary Worldwide celebration. Together with Bravado, the band’s licensing company, we have created the ultimate gift package for Stones fans and their families. There has never been a greater Father’s Day gift, Halloween decoration or Christmas present. Next month we will release exclusive photos and information about packaging, pricing and special premiums included.”

“The Rolling Stones and Crystal Head Vodka are two iconic brands and we’re thrilled to be partnering with both in this, the Stones’ 50th year,” commented Lennox. “The Stones are the greatest rock ’n’ roll band of all-time and Crystal Head Vodka a leader in the spirit world with the synergies between the two brands endless. We are excited to be working alongside Dan and his creative teams to bring this wonderful partnership to the fans.”