Brewery Making IRON MAIDEN Trooper Ale Says Demand Is Biggest In 175-Year History!
April 25, 2013, 11 years ago
According to NME.com, the brewery making IRON MAIDEN's beer are having to work a six-day week to keep up with demand. Over 100 countries have applied to stock the band's special cask ale and Cheshire family brewer Robinsons, where the ale is being made, is brewing three batches a day for the first time in its 175-year history. Over a 250,000 pints have been pre-sold in the UK alone ahead of the May 9 release. Robinsons' David Bremner said: "We haven’t spent a single penny on advertising. This is history in the making for brewing."
The 4.8 per cent strength Trooper ale will also be available at this year's Download festival, where Maiden headline on June 15.
Real ale fan and history aficionado Bruce Dickinson, Maiden's vocalist, played a major role in developing the unique flavour of the beer, entailing ongoing visits to Robinson’s brewery in Stockport. Dickinson's on-stage Union Jack flag-waving military character is an iconic element of the band's live concerts and 'The Trooper', written by bassist Steve Harris, is one of Maiden's most popular songs and one of the highlights of any Maiden show.
Dickinson chats about the brew below:
For more details on Iron Maiden's Trooper Premium British Beer visit Facebook.
