IRON MAIDEN Hunts Down Online Pirates For Tour Routing!
December 25, 2013, 10 years ago
According to Torrentfreak.com, IRON MAIDEN has taken a more positive approach to online pirates. Instead of hunting them down for lawsuits, the band is using file-sharing data to plan their tour locations, and not without success.
Over the past several years numerous studies have shown that on average file-sharers spend more money on legal purchases, including concert tickets and merchandise.
The most logical explanation for this finding is that “pirates” are more engaged than those who don’t share, and that they complement their legal purchases with unauthorized downloads.
This means that unauthorized file-sharers are in fact the music industry’s best customers. So, instead of hunting down these pirates for lawsuits, it may be more rewarding to play for them.
The English heavy metal band Iron Maiden is doing just that. The veteran musicians use the services of music analytics company Musicmetric which allows them to see where their albums are most pirated.
“If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’,” Gregory Mead, CEO and co-founder of Musicmetric told Cite.
Instead of suing these unauthorized file-sharers, the band used the information as input for its tours, and not without success.
Read more at Torrentfreak.com.
