The following press release is courtesy of Arabianbusiness.com:

The Dubai Desert Rock Festival is back! On March 9th and 10th 2007 the Dubai Country Club will host some of the finest International Rock Bands in the world where the Middle East will rock like never before! Be prepared for it to happen AGAIN!

This year the industrial metal sounds of IRON MAIDEN, PRODIGY, STONE SOUR, IN FLAMES, MASTODON, LAUREN HARRIS and JUNKYARD GROOVE will be performing on March 9th while INCUBUS, PRIME CIRCLE, THE BRAVERY, ROBERT PLANT and more performing on March 10th.

Rhys Neale, Regional Manager Export, Durex, "For a hundred million reasons - Durex is happy once again this year with the Dubai Desert Rock Festival to raise awareness on HIV/AIDS, in hope that the generation of today can have a better understanding of this wide spread disease. Dubai is a cosmopolitan city which day by day attracts a lot of the young expatriates to study or pursue careers. Music being a global language helps Durex to target different cultures and mindsets for a better tomorrow."

Irina Sharma, Managing Partner of ekadaa PR, explained," The importance of education is a necessity worldwide in order to create awareness on health related issues and Middle East should be no different. With the regional advancements and evolution taking place, Dubai is growing into an International hub. Community services and increased awareness should target not only the local community but an International community living in this region."

For those who are not familiar with this history making Festival, it is the biggest and best day out for all cultures and ages to unite in their love of music. For 12 hours straight, you will find not only the finest rock musicians on stage, but also extreme sports, interactive competitions, crazy hair designs, body art, graffiti art, adrenaline activities and much much more! If you want the freedom to express yourself all day whilst taking part in a unique and personal experience, Desert Rock 2007 is the ticket to buy!

Jackie Wartanian, Managing Director, CSM further commented, "This year, Dubai Desert Rock Festival has fully embraced the HIV/AIDS awareness campaign for all that it stands for. Educating the masses and growing together needs to be addressed not only in our region but through out the world through consistent innovative ways and we are confident that this year's rock festival will be a great success in creating that awareness."

Tickets are available at: www.desertrockfestival.com, www.itptickets.com, www.boxofficeme.com, Virgin Megastores, Spinneys, Hall Mark.