LED ZEPPELIN Reunion Show Breaks Merchandise Sale Record At O2 Venue
January 23, 2008, 16 years ago
According to Promotional-merchandise.org.uk, when LED ZEPPELIN played their first concert in 19 years, Event Merchandising worked with the organisers to put together a range of merchandise for sale at the gig and from the online shop.
Nearly 20,000 fans attended the event at London's 02 arena where original band members Jimmy Page, Robert Plant and John Paul Jones were joined on stage by Jason Bonham, the son of their late drummer John Bonham.
The products sold, broke the record for sales of merchandise in the O2 venue.
