METALLICA Live Broadcast Sets Record
September 12, 2008, 16 years ago
FMQB are reporting:
METALLICA’s ninth studio album, Death Magnetic, is officially out today (9/12) and is already a record setter in one aspect. Last week’s FMQB radio broadcast, The World Premiere of Death Magnetic, was heard on 175+ stations across the United States and Canada, setting a new bar for clearance levels of an FMQB Productions event. The program was broadcast live from Metallica HQ and featured all four members of Metallica – James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo – sitting down for a conversation with FOO FIGHTERS frontman Dave Grohl and drummer Taylor Hawkins.
FMQB Productions Executive Producer Fred Deane commented, "This was truly a landmark event for the radio and music industries. The overwhelming response to a live show of this magnitude should restore everyone’s belief in the power of radio and revered artists of the caliber of Metallica. We’ve yet to have a broadcast event be received quite like this one and are proud to have played an integral role in this history making occasion."
"This was the best live broadcast of an event I have ever been involved with, and I’ve done some big ones," said Warner Bros. SVP of Promotion Ron Cerrito. "There were many elements that made this event so special. Dave Grohl and Taylor Hawkins did an excellent job. From a pure music level, nothing can take the place of an artist having a conversation with another artist. Any host, who is not a musician, can never have the conversation that Dave and Taylor had with Metallica!"Read more here.
