ETERNAL DESCENT's Llexi Leon has managed to secure yet another endorsement - this time with musical strings manufacturer Ernie Ball. Leon, an Incendium Records recording artist performing goth/industrial/metal music, began using Ernie Ball products at an early age, and he now endorses the product.

"I remember first buying a pack of Ernie Ball strings at 13 years old," Leon reminisces. "I didn’t know what I was getting, but the neon packaging really stood out. As it happens, I made a great choice. Years later, I always turn to Ernie Ball sets to get great playability and consistent reliable tone. For my baritone guitars, there is something about the 12-56 sets that just sounds absolutely huge, but still has that slinky feel for slides and bends, the other brands just feel stiff in comparison. For everything else , I’ve been tearing it up on the 10-52 sets in Eb, which I find a prefect balance between crushing riffs and scorching leads. The Ernie Ball brand also has a unique visual aesthetic, with bright colours and killer inked designs, im looking forward to collaborating with them more on our upcoming Eternal Descent plectrums and apparel. Look out for some Ernie Ball references and hidden easter eggs in the Eternal Descent comic book, too!’’

Llexi Leon, the mastermind behind the multimedia concept Eternal Descent began making noise in London, England in 2005. His highly intricate guitar style exhibits the many influences corralled to create his intense sound - from classical, flamenco, electronica, and ambient genres to the more prominent genres of rock and metal. All of these genres infused to one, Leon has created a cinematic fantasia with a gothic flair, which will soon branch out to a comic book series.

Leon began playing classical guitar at 8 years old and progressed to electric guitar at 13, the now-22-year-old has continued to broaden his horizons. Leon has since studied piano, violin, and percussion, adding diversity to his instrumental performances, whilst continuing to embrace new guitar techniques.

Leon began incorporating original music with art and writing ideas, soon realizing he had to bring the concept to life. His main aspirations are bringing stories to life through escapism, utilizing everyday events and his vivid imagination to create more avenues for his multimedia enterprise. To prove its tangibility, Leon has assembled a team of artists to create the Eternal Descent comic book series with the first issue slated for publication in early 2009. He also began his own production company, Incendium Records to release his first concept album "Losing Faith" and the EP "The Phantom of the Opera". This fulfilled his desire to have all Eternal Descent media developed to the highest standards, under one roof.

Having grown significantly over just a few short years, Incendium is now working with major names in the music and comic book industries. In 2009, Eternal Descent plans to expand globally in both areas.

Incendium is already working closely with ESP Guitars on several exciting projects. Expect to see some custom signature guitars in the comic books and some headlining recording artists performing on them throughout the storylines. The possibility of these concepts could crossover to real life.

Leon was also approached by Faith Guitars as an endorsee for their products, and the two are working on a series of promotional collaborations, video demonstrations, and custom acoustic instruments for future Eternal Descent recordings.

Orange Amplifiers has also been an extremely supportive collaborator. The have been creating and developing anything Leon requires for the upcoming studio album, including an amplifier that doesn't look like your typical Orange amp, but still has the trademark tones associated with the brand. Orange-inspired designs will also be featured in the comic book on backline and an occasional wall of cabinets.

And now Ernie Ball has jumped on board this successful project and has quickly become a valuable team player.

With these powerful collaborators and Leon's creativity combined, the Eternal Descent comic books and album releases are sure to explode worldwide, making Incendium a premier multimedia conglomerate.